• Designed visual identity for U.S. and global companies, contributing to a positive first impression on prospective buyers.

  • Involved in all aspects of visual design such as navigational scheme, strategy, design, and techniques, among others.

  • Champion branding through staff training, project leadership, and design concepts for marketing, UI, and content.


  • Visual Design Development

  • Brand Identity Systems

  • Creative Process Improvement

  • Strategic Planning and Execution

  • Passionate | Driven | Organized

CORE COMPETENCES

  • Team Leadership & Motivation

  • Cross-functional Collaboration

  • Visual Communications

  • Independent & Team Projects

  • Graphic Design Software Tools

  • Customer-Centric | Advocate

  • Full Cycle Project Management

  • Brand Identity | Diverse Industries

  • Digital & Print Applications

  • Analytical Problem-Solving


TECHNICAL KNOWLEDGE

Adobe (Illustrator | Photoshop | InDesign | Acrobat ) ● JIRA ● CorelDraw ● Freehand ● QuarkXpress ● Basecamp ● Basic knowledge
of HTML & Sketch ● Microsoft Office (Word | PowerPoint | Excel) ● Google Docs ● Package Design ● Pre-press & Production


PROFESSIONAL EXPERIENCE

Freelance Visual Designer
The Creative Group, Robert Half | San Francisco, CA – 09/2017 to Present

AREAS OF EXPERTISE: Art Direction, Visual Design, Marketing Design, Production Specialist
Clients Serviced:
MARCUS & MILLICHAP | Palo Alto, CA, Dec 2018
Art directed and designed Agent portfolios and direct mailers for Real Estate Advisors to showcase their capabilities to potential clients.

TERRIS, BARNES & WALTERS | San Francisco, CA, Sep - Oct 2018
Redesigned over 50+ high-impact creative direct mail grabs, ballot measures, candidate campaign materials and animated digital banner ads. Collaborated and assisted designers by trouble shooting technical issues of print and digital productions.

STORE FRONT POLITICAL MEDIA | San Francisco, CA, Sep 2017 - Sep 2018
Ideated and collaborated with marketing strategists to deliver creative political media campaigns. Set up press-ready proofs and packaged files for commercial vendors to print.

Senior Visual Designer
TenMarks Education | An Amazon Company | Foster City, CA – 08/2011 to 04/2017

Drove innovative visual design for online K-12 education through content, UI, and marketing design. Collaborated extensively among a 25-member team made up of Curriculum Developers, Editors, Designers, and QA Specialists. Developed concepts via digital and print media for multiple platforms. Devised animated illustrated remedial Math Premium Product. Headed the design team tasked with developing modified content for product enhancements based on high school level student feedback. Led team training demonstrations using Adobe Illustrator to bolster brand consistency and quality. Evaluated technical tools for potential use and maintained a huge asset library. Created and improved processes and trained staff on best visual design practices.

SELECTED ACCOMPLISHMENTS:
● Boosted employee efficiency 20% by adding automation scripts for batch actions, hyperlinks for internal tool project flow, zipped files for easy downloads from cloud storage, strengthened features, and optimized internal tools, ensuring use of best practices and minimizing issues due to human error.
● Delivered 500+ K-12 Amplifiers by the launch deadline, increasing overall sales targets and student performance rates by an average of 23%.
● Animated 250+ highly effective lessons for K-12 students and expanded teacher participation by 13% average using a home grown authoring tool despite multiple setbacks for launch.
● Authored bi-weekly newsletter entitled Design Scoop, focusing on best design practices and processes to empower stakeholders while fostering first-class quality design.
● Contributed to success of the extensive Spanish Image Translation initiative by acting quickly to implement processes throughout its lifecycle through tracking, modification, full translation of thousands of images, collaborating with outside vendors to facilitate seamless integration into content used by Dual Language Immersion schools.
● Executed brand logo and designed UI pages to optimize user flow for customer-facing annual Math Campaign as well as worked in an agile environment involving presentation of designs to stakeholders, delivering iterations to Engineering to accommodate scope shifts on time and with precision.

Freelance Designer
Sure Designs – San Francisco, CA – 12/2006 to Present

Guide clients in strategizing marketing designs and implementing brand identity systems. Conceptualized and rolled brand marks and design strategies through global branding. Completed multiple projects spanning infographics, communications, book designs, data sheets, case studies, brochures, sell sheets, card game designs, music albums, posters, banners, catalogs, outdoor ads, emails, handouts, promotions, newsletters, digital ads, direct response and invitations. Directed development of marketing collateral.

SELECTED ACCOMPLISHMENTS:
● Fostered visual presence and brand consistency for the Art Exhibitions, leading to the sale of 50% of the paintings on hand with a percentage of the proceeds contributed to charity.
● Engineered identity systems for 40+ domestic and international companies such as Running Dreamz Productions, Credence ID, Think Music, Blossoms Village Resort, Uniphore, and Purple Note.
● Joined forces with 16 talented U.S. and Indian based artists on two Emerging Women Artists exhibitions in India.

Graphic Designer
Centrarchy | Restaurant Management Company | Atlanta, GA – 06/2010 to 11/2010

Designed menu cards and marketing collateral for 11 restaurant brands such as California Dreaming and San Antonio.

Graphic Designer
U.S.Motivation | A Performance Incentive Company | Atlanta, GA – 05/2007 to 11/2009

Art directed strategy for 35+ campaigns to support Travel Incentive Programs for Echo, Sharp, and Club Slakey.

Graphic Designer
Jordan, Jones and Goulding | A Civil Engineering Company | Atlanta, GA – 12/2005 to 05/2007

Created persuasive marketing brochures and proposals to help the Civil Engineering teams land lucrative projects.

Graphic Designer
MinuteMan Press – Atlanta, GA – 08/2005 to 12/2005

Formulated job cost estimates and optimized workflow processes in addition to mastering 1C, 4C print requirements.

Graphic Design Assistant
Edelman WorldWide – Chicago, IL – 09/2004 to 05/2005

Created in-house project collateral and gained skills in scanning, archival, photograph artwork, and mock-up creation.

 

EDUCATION

BFA in Visual Communications
The School of the Art Institute of Chicago, Chicago, IL, USA
BA in History of Fine Arts
University ofMadras, Stella Maris College, Chennai, India
Diploma in Computer Applications
National Institute of Information Technology, Chennai, India


CERTIFICATIONS

CertificateOfCompletion_Fundamentals-Of-A-Redesign.jpg

Fundamentals of
a Redesign
LikedIn + Sean Adams

Designing Emotion
LinkedIn + Stefan Mumaw

CertificateOfCompletion_Spotting Logo Trends.jpg

Spotting Logo Trends
LikedIn + Bill Gardner

User Experience Design Fundamentals
Udemy + Joe Natoli

33 Laws of Typography
LinkedIn + Jill Butler

Branding for Designers
LinkedIn + Sean Adams

 

CREDENTIALS

Member
Logopond, LogoLounge, Minted Design Communities

Volunteer Designer
Developed visual design of Annual Report & Chale Chalo - An Exercise Initiative for the South Asian Heart Center

Winner
National Stationery Design T-Shirt Contest, Minted (A Greeting Card Company) – 02/2010

Multi-Lingual
English ● Hindi ● Tamil


ART EXHIBITIONS

Framed - Art & Sale by Emerging Women Artists - 03/2013
Art Director | Marketing Designer | Collaborator | Artist

10 Artists from India collaborated for the Art Show. Part of the proceeds were contributed towards charity. 

Faq - Art & Sale by Emerging Women Artists - 02/2012
Art Director | Marketing Designer | Collaborator | Artist

Joined forces with 16 talented U.S. and Indian based artists on two Emerging Women Artists exhibitions in India, leading to the sale of 50% of the paintings on hand and with a percentage of the proceeds towards charity.