Chettinad Cookbook

With all the photographs, illustrations and recipes provided, I conceived the design layout of over 150 recipes written by two gifted sisters. The book is a tribute to the working kitchens and storerooms of Chettinad homes and to the services of the Chettinad master cooks who kept it alive. It’s an attempt to preserve and record a culinary tradition of over 100 years. What took 10 years in the compiling this book for production, took me about a span of 3 weeks from start to finish to proof read, press check and bring it to life.

CLIENT: Chefs: Meyyammai Murugappan
& Visalashki Ramaswamy
ROLE: Visual Design, Production Design
& Pre-press
LOCATION: Chennai | India
YEAR: March 2011


With complete creative license to design this book, I proof read, copy edited, laid out and designed the cover image for the 75 page autobiography. The client was very pleased with the outcome, distributed some of it to his family members during his 75th birthday and sold the rest locally in India.

CLIENT: Autobiography of Wing Commander K.S. Bhat
ROLE: Art Direction | Visual Design & Copy Editor | Production & Pre-press
LOCATION: Bengaluru | India
YEAR: August 2012

Catalog Design

For this project, I scoped out photographs that combines the concept of nature to match its usage as a carpet fabric. I chose color, type and white space to show clean spreads throughout the catalog. 

CLIENT: Ruchstuhl Carpets
ROLE: Creative Direction | Visual Design | Production & Pre-press
YEAR: May 2005

A few more Print & Digital related work