MATH MADNESS: Customer Facing Annual Math Challenge
Landing Page Design & Successive UI flow campaign design
Math Madness is a fun 6 week online contest that occurs annually and starts during the same season as March Madness. This TenMarks initiative encourages various schools to participate from all over the nation and challenge their students to solve math problems through assignments and Jam Sessions (Targeted skills practice for fluency) to increase their proficiency.
CLIENT: TenMarks Education, An Amazon Subsidiary
ROLE: Creative Direction & Visual Design
LOCATION: Foster City | California
YEAR: January 2014
As a UI Designer, I designed the logo and campaign landing page for this campaign. I designed additional site pages of the product like the Home page, Login, Teacher and Student Dashboard, Results page, etc. and kept it brand consistent with the messaging across these pages.
While the UX Designer provided the wireframes for all the use cases and instances for the contest, I was in charge of creating the visuals, specs, sprites and asset creation of all the pages.
I created fun and delightful printable materials like Certificates, Badges and Monster images from stock sites with funny math quotes as Stickers for students to download over the course of the contest.