ICONS & ILLUSTRATIONS
CLIENT: TenMarks Education, An Amazon Subsidiary
ROLE: Character Development | Design & Development
LOCATION: Foster City | California
YEAR: January 2014
Illustrations and icons created for Kindergarten, High Schoolers and Healthcare industy
CLIENT & ROLE: TENMARKS EDUCATION: I designed some of the illustrations used within the student and teacher products of TenMarks even today. Together with a fellow designer, we came up with a subset of icons for the Geometry, Algebra I and II curriculum for the TenMarks Math Teach marketing site . STORE FRONT POLITICAL: Icons developed for a healthcare industry. STRETCH. PLAY. YOGA: Asanas (Poses) of Kids performing Yoga
Monster Character Studies
Few character studies developed based on quirky personalities, emotive expressions and bright colors for the Kindergarten audience.
TenMarks Amazon Leadership Principle Concept Studies
BRIEF: One of the things that makes Amazon peculiar are its 14 leadership principles.
Learn and Be Curious
Invent and Simplify
Insist on Higher Standards
Are Right, A Lot
Bias for Action
Hire and Develop the Best
Disagree and Commit
ROLE: As TenMarks Education is a subsidiary of Amazon, the team was tasked to explore concepts combing the use of the marketing site mascot Emelio (designed by a fellow designer), along with the leadership principles of Amazon. Above are some that I created. The final concepts would be applied on stickers or badges and distributed internally as a way of encouraging and motivating employees.
1st Grade Amplifier Product Cover Designs
BRIEF: As a collaborative team, we designers created 60+ Amplifiers that related to an audience group of 5-6 year olds. One of the fellow designer, created the 1st Grade character, Momo as a mascot to interact with the students. I laid out fun, delightful and visually engaging cover designs and consecutive slides for students based on the math concepts, theme of the Amplifier and style guidelines.
ROLE: Unlike the High School Amplifiers, these had to cater to kindergarteners who were entering 1st grade. The slides had to be super simple and easy to understand. The Curriculum Developers had done their part with keeping the content succinct. I initiated my team to follow a similar mantra of "Less is More" for the design elements and layout used on the page as well. I eliminated any additional frills and kept the design animation to a minimum.