Philosophy

'Sure' has many connotations – to begin with, it is an acronym for my name, Sandhya Uliyargoli Rao's Expressions.
Sure is also synonymous with authenticity, certainty, confidence, a positive approach, reliability and trust.

A few years into my career, I felt the need to create a brand for myself. One that would be synonymous with my principles in both design and life. I wanted to be able to give clients quality work with strong concepts, execution and a sophistication in the final product that I believe every client should have the right to demand from their designer. Sure Designs was the product of this desire. I have had the pleasure of working with a number of clients with different backgrounds and needs, and no matter what the challenge, I always do my very best to put out a finished product that I stand behind. I constantly strive to meet the high standards that my brand stands for, and to fine-tune my design skills with every project I undertake.

Recent Accomplishments

Minted, a new online store offering fresh, modern custom stationery and invitations selected my designs "Paisley Passion" and "Citrus Zest" as Editor's Picks for the Thank You Card & Menu Card design challenge. I was also chosen as the winner of Minted's official T-shirt Design Challenge for Men, worn by Mintees at the 64th National Stationery Event – the only business event and trade show in the US that focuses specifically on social stationery and related lifestyle products on May 19, 2010 at the Javits Convention Center, New York, NY.

Therauz Fashions, a parent company of the Bangalore-based clothing boutique Inspira, was showcased in an article on 30 Brilliant Vector Logo Designs, Deconstructed. I created the Identity for the name brands Therauz Fashions & Inspira along with the rest of the brand materials.